Today we are going to talk about how important a blog can be for your business website. We are going to show you some great tips for writing blog posts for ranking on Google to bring in more visitors to your site. All of the tactics here help with SEO for new bloggers but may be of interest to anyone with a blog.
Throughout this guide, we will answer the following questions:
- What do blogs do for SEO?
- How do I write a blog for SEO?
- Optimising your blog for SEO?
- How much do blogs help SEO?
These are four of the most commonly asked question when considering building a blog for your site.
What bloggers need to know about SEO
You might have good products or services that you know will sell well online. However, to make this a reality you have to have visitors flocking to your website. So, how are you going to get those visitors? Well, you have to get your site ranking high on Google search.
So, how do you write blog posts for ranking on Google? Well, you have to give some thought to SEO for your blog. This stands for search engine optimisation and there are many factors to consider.
How Google ranks your blog
First, let’s take a look at how Google ranks your blog. When you put your blog out there online, Google sends out bots known as “spiders”. They crawl your blog to discover its contents. They pick up on what it is about through the keywords on your blog and when someone searches for those keywords, there is a chance your site is shown.
However, Google also takes other things into account. It takes the popularity of a blog into account and backlinks.
What do blogs do for SEO?
A blog can be a great addition to any website, whether it is a standalone blog or you add one to your main website.
Blogs help with SEO as you can upload new content to the blog on a daily, weekly or monthly basis. This content goes a long way towards SEO and writing blog posts for ranking on Google.
However, the more authority you have on a subject, the better Google sees you. Therefore, blogging about what you offer or do helps to show you know what you are doing.
Of course, you cannot just write about anything. Any content you put on your blog has to be relevant. In addition, it has to be unique, high-quality and should provide information or answer questions that visitors are asking.
A blog contains posts and pages that you can fill with keywords related to the products or services you offer. You can link different posts on your website together by hyperlinking, which are called internal links. You should also aim to get backlinks to your site through high-quality content. Of course, the more backlinks you get the better for your blog.
How to write a blog for SEO?
Now let’s move onto the next question, how do I write a blog for SEO?
If you have a good level of English, you might want to take on the writing of blog content yourself. However, there are many factors to consider:
- It is time-consuming;
- You have to research for keywords;
- Know where to insert them without overstuffing them;
- You have to be able to write good quality articles and posts;
- You need to consider Meta tags, Meta descriptions and the use of H tags;
- Be able to write at least 800 words for the best SEO results as the longer the content the better the chances of it ranking.
This does take a lot of time and is not for the faint-hearted. Luckily, there is another option and this is to employ a professional SEO service. Such a company will research keywords, write high-quality content for you, including Metadata, post the content, get backlinks and more.
How to optimise my blog for SEO?
Another popular question is how do I optimise my blog for SEO? Again, you can take on your search engine optimisation yourself or employ a specialist to write blog posts for ranking on Google. They will have expertise on how best to do this.
So, how do you optimise your blog for SEO, you do it through on-page optimisation.
On-page optimisation is going over your content and optimising it to get the best from it before posting it. If you have optimised it, there is a better chance Google will find it and rank it based on the keyword or topic you have written about. When people search for that topic or keyword, there is a good chance your post and blog is shown.
How much do blogs help SEO?
If you are debating on whether or not adding a blog to your website is the way to go, we can tell you, yes it is.
Blogging is good for SEO as it helps with many things that are important for ranking on Google.
Providing you are writing blog posts for ranking on Google but also meeting the needs of visitors, you cannot go wrong. However, while it is important to write with search engines in mind, you also have to write content that is going to keep readers interested. Content should provide valuable information to visitors.
Here are four ways how blogs help SEO
- Adding content regularly ensures your blog or website is kept fresh. This is something that Google loves, so make sure you post regularly.
- The content on your blog can keep visitors browsing longer. The longer people stay on your site or better still go ahead and make a purchase, the better Google sees your site.
- If the content on your blog is of high enough quality, other sites will want to link back to your content, these are called backlinks. These help to show Google your blog is authoritative and trustworthy.
- Having a blog on your site allows you to connect to your audience. If people find answers to questions on your site, they are more likely to share that content with friends on social media. This drives more traffic to your website and more traffic can mean more sales.
All the above are reasons SEO for new bloggers is important and are why you should install a blog on your site.
SEO checklist for blog posts to rank in Google
Wouldn’t it be nice if someone could provide you with an SEO checklist for blog posts to rank in Google?
Well, thankfully, this is possible. You can check the list before and put it into practice to boost organic traffic.
- Make sure you set up your Google Search Console and Bing Webmaster Tools
- Make a Google Analytics account to monitor your blog
- If you use WordPress install an SEO plugin
- Make sure you generate a sitemap and submit it
- Ensure your site has a Robots.txt file
- Keep an eye on your search console for “manual actions”
- Check out your competitors
- Consider question keywords
- Discover your main keywords
- Use long-tail keywords
- Prioritise by keyword difficulty and search volume
- Make sure your website is mobile-friendly
- Check the speed of your website
- Ensure you use HTTPS
- Look into crawl errors and fix them
- Check for broken links and fix them
- Make sure your URL structure is SEO friendly
- Use canonical tags
Content and on-page SEO
- Fix title tags
- Fix Meta descriptions
- Look for multiple H1 tags
- Improve content
- Optimise your images with SEO in mind
- Update any outdated content
- Make improvements to the readability of the content
- Analyse your competition
- Get backlinks
- Make the most of digital PR
- Set up Google My Business if you have a brick and mortar store
The above are the main focus areas of search engine optimisation for your blog. As you can see, they cover such as keyword research, technical SEO, on-page and off-page SEO, content and other factors.
Go through the list and resolve issues if you find them. This is a great strategy for writing blog posts for ranking on Google and getting the most from that content. An essential part of blogs is the content, however, without SEO that great content is not going to get you into the top rankings and draw in customers alone.
Is there a best blog layout for SEO?
Another factor to consider is whether there is a best blog layout for SEO.
The layout of your blog is how people see it when they visit. WordPress is the number one way of designing a blog and it comes with many themes.
The themes have different aspects for the look of your blog. These typically include the style of the header, size and colour of text, background of the blog, menus, sidebars and more.
So, is there a best blog layout for SEO? Well, there are many different themes available for WordPress, both paid and free.
Factors to consider with SEO in mind for the design of your blog include:
- Its look;
- How easy the site is to navigate;
- The fold;
- Visitor engagement and sharing;
- Speed of the site;
The look of your blog
They say that looks count for a lot and with this in mind you want your blog to have a professional look and be easy on the eye.
Visitors don’t want to be bombarded with flashing images, popups etc. as soon as they enter your site. They also don’t want to see a few sentences of content then advertising. While you will want to make use of advertising, make sure it doesn’t take over your blog.
How easy your site is to navigate
Visitors don’t want to go to a site and be confused about where they should go. Make sure you have a clear and concise menu at the top of your blog so people know where to click.
You should also use a theme that has breadcrumbs. These are links shown at the top and/or bottom of your blog giving visitors an easy way of returning to the previous page or going back to the home page.
Also, implement a search bar on your blog. This will allow visitors to search for whatever they are looking for on your site.
Use images wisely
Images can make an impact on your blog and they can help when writing blog posts for ranking on Google. However, if you do add in images or infographics make sure you check how they look before publishing. Check they fit in with the content and the content is still easy to read and it looks good.
The fold of your blog is the portion of your blog that people see without having to scroll down your webpage.
You should ensure that the most important content sits above the fold. This helps to keep readers on your site and is good for SEO purposes.
Engage your visitors
Make sure that you choose a theme that helps to engage visitors. Many themes come with plugins allowing you to put your Facebook and Twitter page on the sidebar. This gives people the option to follow your Facebook page.
Also, you can go into the settings of the theme and enable the sharing and like buttons. This allows people to easily share your content or like it.
You can also make use of the comments section. Encourage readers to leave comments about the information you have given them.
The number one failing of many blogs is a lack of speed. WordPress blogs are great but if you add in lots of plugins and have many themes installed that you are not using, it can get bogged down.
Visitors will not wait long for a blog to load. Instead, they will click off and visit your competition if their site loads faster.
You should therefore choose a lightweight theme and check the speed of your site.
Is your blog mobile friendly?
Finally, but by no means least when writing blog posts for ranking on Google you have to make sure they read and look ok on mobile devices.
Your blog has to be mobile-friendly, so ensure that the theme you use takes this into account. WordPress makes it easy to check how posts and pages look on a mobile device in the appearance area of the dashboard.
We hope you have enjoyed our great tips for writing blog posts for ranking on Google and you have great success with your blog. As you can see, there is nothing easy about ensuring your blog is SEO optimised. If you need professional help, just click on the button below and take a look at professional plans.