What is content creation all about? That is the question we aim to answer here. Creating content for your website or blog is not easy. You might think you just type away on your computer and write content then upload it to your blog and that’s it. However, there is much more to writing successful content that is going to attract search engines and visitors. So, read on to find out more.
Turn ideas into great products that sell
You might have a great idea and go on to develop a great product from that idea. However, no matter how good the idea and product, if you cannot get it out to people around the world, you are not going to sell it. This is where great content on a website can prove to be extremely valuable.
Great content relies on you, or your content writer, being able to spin disorganised rough thoughts and ideas into golden content.
To do this it means your content has to be noticed on search engines, and then seen by the right audience then compel that audience to take action, such as make a purchase.
So, how do you achieve this? Well, read on to find out.
Content creation – who will write your content?
The first and perhaps the most important thing factor is who is going to create your content. We provide quality well-researched content to get your content into search engines and engage with readers swaying them towards taking action. So, with this in mind:
- Hire a dedicated copywriter to write your content;
- Make sure the copywriter knows the topic inside out and provides deep research into the subject;
- Make sure your writer knows SEO tactics;
- Make sure the writer knows how to write interesting content for readers.
Consider content options
When talking about content creation you have to remember that there are more options than just articles for content.
While the majority of content is written by way of articles and blog posts, there are other means of getting the word out there. These include:
- Blog posts;
- Articles on your website;
- Social media posts;
- Visual content, including video and pictures;
- Interactive content, quizzes, polls etc.
Find your niche
Finding a unique approach can help you go a long way. If you can hold your head high above others in the same field as you, you are half the way already.
To find your niche you should focus on a speciality. For instance, the Hop Grenade Taproom and Bottle Shop use podcasting to stand out while Moz has Whiteboard Friday blog posts.
By focusing on just one thing, you will not be left trying to fill all areas at the same time and drown in the crowd. You can create a theme that ties to your specific purposes organically.
To find your niche you should consider the following:
- Will you be able to own the topic within the industry?
- Does the audience need the content?
- Do you have the know-how to create valuable content?
A good copywriter will be able to answer yes to all of the above questions.
Content creation crafting
There are two important aspects when considering the question of what is content creation all about. These are, getting high rankings in search engines and resonating with the audience. To do this content has to be:
- High quality;
- Relevant to your site or blog;
- Interesting to readers to spur them to act;
- Search engine optimised so it will reach high in rankings on search engines.
First, you have to identify topics that are worthwhile writing about. These topics should reflect the identity of your brand and should be targeted.
A good piece of advice for writing content is to answer a question that people are asking. For instance, in this article, we have targeted the question, what is content creation all about and we are providing an in-depth answer.
Of course, you have to keep fuelling your blog or site with content and this is time-consuming as you, or your copywriter is going to have to keep coming up with ideas for articles every week.
You can do this by using Google search yourself or using a tool from Neil Patel called Ubersuggest. You can use the tool free or take a subscription for better results. You can get ideas for content, keywords, find top pages in the sector you are interested in, content on those pages that rank well and much more.
Crafting your headline
Some thought has to be given to the title of your article or blog posts as after all this is the first thing that people see.
The headline should encourage people to read your article and it should instantly tell people what the article is all about, so there is no mistake.
You can use a handy free tool to get ideas for headlines, Portent. Simply type in the idea for the article and get an instant title. If you don’t like the title, click again to get another idea.
So, we hope we have now answered the question, what is content creation all about and you can put some of the above ideas into practice. If you need help with content writing contact, us for a quote and we will get back to you.