Use Colour Psychology for Increased Website Conversions

You might be aware that colour psychology can help you with mental wellbeing but did you know that it can also help to increase website conversions? Yes, believe it or not, you can influence visitors to your website to boost your conversions. Want to find out how, well read on.

Colour psychology is more about aesthetics

So what colours and combinations work well to increase website conversions? When talking about colours for your website we are not talking about what looks nice to you. No, it is much more than just aesthetics. What is important is the site having an impact on your website visitors.

Even the smallest colour changes to your website can have a huge impact on conversion rates. For instance, altering the colour of the call to action buttons can boost your success rates greatly. The overall colour scheme of the site will help to boost brand recognition.

So, let’s take a look at how colour psychology can be used effectively on your site or blog.

Explaining colour psychology

In short, colour psychology is the effect colour has on the behaviour of a human being along with their responses.

Colour can have a big influence on how website visitors respond while on your site. We are talking about the colour of the copy, your links, call to action buttons and much more.

Of course, not all individuals react the same way to colour, therefore you cannot expect miracles. This doesn’t mean colour psychology is useless and it is worth making changes.

It might surprise you to know that it takes only milliseconds for visitors to form views on the appearance of your website. Colours are very powerful as they can elevate a mood and evoke moods.

It doesn’t matter what you are selling on your site, colours can work for you providing they fit perfectly with all elements of your marketing plan. So, read on to learn more about using colour psychology for increased website conversions.

Where to use colour psychology

Colours help to define mood along with influencing responses from website visitors. To do this you need to consider your website elements and areas of the site including:

  • Type of headline;
  • Graphics;
  • The borders;
  • Website background;
  • Buttons on the website;
  • Logos;
  • Your landing page;
  • The menu bars;
  • Social media posts;
  • Product design.

Now it’s all right saying this but the real issue is to get things right.

The importance of colour

One good example of using colour in branding is the well-known brand Coca-Cola. You cannot mistake the bold red and white colouring used in branding.

The white lettering on the bright and bold red background instantly tells you this is the famous brand of soft drink.

Cocal-cola branding

The same branding continues with the packaging on the soft drinks themselves.

coca-cola tins

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This brand cannot be mistaken for any other and it is known worldwide.

How you can drive conversions using colour psychology

You can drive conversions using colour as everyone relates to colours, therefore it is worth exploring for your website. Check out the tips below to get started.

Best colours for different genders

If you are targeting specific genders, you will want to know what colours work best. Well, for the female audience you might stick with more subtle tones of blues, reds, greens and purple. On the other hand, men tend to relate better to darker blues, oranges, dark purple and green.

Colours to suggest specific qualities

Different colours can be used on your website to suggest specific qualities.

Blue – the colour blue is generally associated by all genders with trust. This is why a lot of the big financial companies use it on their websites and in their logos. This includes big companies such as PayPal, Visa and Capital One.

When using blue on your website it shows security, loyalty and responsibility.

Yellow – the colour yellow screams out caution or be wary. It is typically used on warning signs, traffic signals and such. However, this is not to say it is bad and shouldn’t be used. The colour yellow is also associated with happiness, warmth and positivity. It also helps to inspire confidence, fun and creativity.

Green – green is associated with nature and the great outdoors. When people see green it leads them to think of products as being eco-friendly, it shows you care. Green is known to bring about innovation and creativity.

Orange – orange is associated with positivity and is generally linked with success, determination and happiness. It brings about a warm sense and leads to positive energy. It might also gain attention and it can lead to people making impulse purchases.

White–white is a good choice to use for contrast and it shouts out minimalistic. It looks clean and safe and helps to reduce the clutter on your site.

In summary

Colour psychology is easy to overlook but it can be a very powerful tool in your arsenal to increase website conversion along with good SEO and content.

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Of course, while colours can help to boost conversions you also have to take into account that you have to like your website and the colours you use for branding.

So, you now know how to use colours and another consideration is the content on your website. In this aspect, we can help you. Head over to our home page to find out more about our content creation service which can help you to get your website higher on Google searches, which will bring in more visitors to see your new colours. To purchase content for your website or blog click on the button below.

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