You might be under the impression that search engine optimisation is only for big businesses. Well, you would be wrong small business SEO and local SEO is just as important and if your website is lacking you are missing out.
What’s the difference between local SEO and regular?
You don’t have to choose between local SEO and regular as they go hand in hand. An expert in search engine optimisation will take care of both for you.
The biggest difference between the two is the search results in which you want your site to appear. Search engine optimisation is all about getting your website or blog ranked high in search engines. On the other hand, local SEO is about optimising your whole website for results that are specific to a region. For example, London. Local search engine optimisation aims to ensure your site shows up when people search for products or services you offer, locally.
So what do you need to know about local SEO?
Local SEO ranking factors
Search engines use bots to check your website to determine what it offers and what it is about. Once it has done this, it can then show your website among its results when people search. Hopefully, your website will be at the top of the search results. However, it should definitely appear on page one. People searching to make a purchase rarely go past the first page and most stick with and click on the top three links shown.
With this in mind, you are going to want to take advantage of an SEO expert and what a company can do for you. While it is a payout, it is well worth the expense as only an expert in local SEO will be able to increase your chances of being in the top three search results.
There are some factors to consider besides taking on a specialist SEO company and these include:
- Ensure you design a good website – good site structure, fast loading, etc;
- Make sure you have company branding – a logo and tagline;
- Ensure Google knows your location – do this through Google My Business;
- Have a clear and concise contact page on your site;
- Ensure your business name, address and phone number are listed;
- Go for rich results on Google;
- Write high quality relevant content or even better hire a professional content creation agency to write for you;
- Use long-tail keywords in the content;
- Link your website or blog with your social media accounts.
Ratings and reviews boost local SEO
There is nothing quite like ratings and reviews for boosting local SEO. Google My Business is a great solution for allowing others to leave a review about your business.
Many purchases are made online only after reading a review for a company or checking out their ratings. Of course, the aim is to attract good reviews but even poor reviews can help. If the review is less than glowing it can detract from your SEO goals, but you can use it to react to the customer who left the review or answer their issue. You can then ask them if they are willing to change their review. If nothing else, a less than glowing review shows you are open and honest, as you have left it there for people to see.
Keep an eye on your website
Even though you might have a professional SEO company working on your website you will still want to keep an eye on your site yourself.
Check to make sure the website is up and running as it should be and it hasn’t suffered at the hands of hackers.
Make sure that your contact information, such as street address for a brick and mortar store, telephone number etc. is up to date. This is essential for local SEO to succeed and relates to your contact page and Google My Business. Even one wrong digit on your phone number can lead to you missing out on potential sales.
Contact us, Copywriting 4 U to purchase unique high quality content that will keep visitors engaged and help with search engine rankings. You can also click below to check out professional SEO services from one of the best in the industry.