WordPress is one of the most chosen and reliable CMS platforms to use for blogs. It is already SEO friendly but we are going to show you some tips to increase Google ranking for WordPress users.
Getting high rankings on Google and other search engines is extremely important. It is the only way to get a regular stream of traffic to your site. Without a steady stream of traffic, your site isn’t going to attract customers and sales will suffer.
The only way of getting on top in Google is to ensure your site is SEO optimised. So, with this in mind we give you some valuable WordPress SEO tips to help boost your chances.
Can you pay Google to rank higher?
You might be considering the question; can you pay Google to rank higher in search engines?
If this were the case, it would be so much easier for big businesses to rank but it would leave the smaller businesses and individuals without much of a chance.
Thankfully, this is not the case. No, you cannot pay Google to rank higher in the search engine. The only way to get up the rankings is to work hard and make sure your site is SEO optimised. This means everyone has the same chance, whether you have a large company website or a small one.
Can a WordPress website rank on top of Google with SEO?
The next question we are going to look at is can a WordPress website rank on top of Google with SEO?
Absolutely it can, providing you put the hard work into optimising your WordPress site. We have worked on numerous sites that rank high in Google and in fact, our own website runs on the WordPress platform.
One of the best ways a WordPress site can get ranked is to have that site running on your domain name.
You can set up a site using a free WordPress domain name and host it free, but it will not do as well as if you pay for your own domain name and web hosting then install and conduct WordPress SEO.
So, is WordPress good for SEO? The answer is yes it is one of the best platforms out there to base your website on.
How do I increase Google ranking for WordPress?
So, now onto the next question to answer in this guide, how do I optimise my WordPress site for SEO?
As mentioned previously WordPress is a great start for any site as it comes packed with many powerful features related to SEO. However, there is a great deal you can do to increase Google ranking in WordPress related sites.
There are companies out there who specialise in WordPress SEO services and it may be worth considering hiring such a specialist.
At the same time, there are many things you can do yourself and if this is the way you want to go continue reading our WordPress SEO tips and get started.
Understanding some basic SEO tactics is important if you want to increase Google ranking in SEO for your site.
However, you do not have to become a master in search engine optimisation to be able to implement our tips.
It is also important to bear in mind that WordPress SEO will only go so far. There is still a lot of work to do to make Google sit up and consider your site worthy of showing on the first page.
First steps to take into account
Before we go into our tips to increase Google ranking in WordPress sites there are some factors to consider.
- Choose reliable hosting;
- Install a theme that is SEO friendly;
- Add-on a free SEO plugin;
- Set your domain name in WordPress;
- Make sure your visibility settings are good to go;
- Ensure you have SEO friendly permalinks;
- Submit your site to Google Search Console;
- Upload your sitemap.xml to the search console.
How to increase Google ranking for WordPress sites
Now let’s move on and take a look at how to improve SEO for WordPress sites.
Here we are going to concentrate on tips to increase Google ranking in WordPress through optimising your posts and pages.
1. Undertake keyword research
One of the biggest and most effective tips to increase Google ranking in WordPress is to do keyword research.
Keywords are one of the most important things in your content as they are what Google uses to determine the topic of your site. LSI keywords should also be considered. These are words related to your main keyword.
2. Choose custom URLs
Take a look at setting custom URLs for any posts or pages on your site. WordPress will use the title of the page or post for the URL but you can change these. Make your URLs short and to the point including your main keyword.
3. Optimise your page headings
Your page heading should have the H1 tag. This determines its importance and lets Google know the topic of your blog post.
You should also use H2 to H6 headings throughout your content to give it structure. Sub-headings also make the text easier to read and help readers to navigate through your article.
4. Use unique title tags and Meta descriptions
The title tag is what tells search engines and readers what the page is about, so it is one of the most important parts.
Make sure you use unique titles, tags and Meta descriptions for each of your blog posts or articles.
5. Make sure you link internally
Internal links are an important way to increase Google rankings in WordPress. Internal links help to tie your content together and this is great for both search engines and readers alike.
To link internally in WordPress you just have to highlight the text and click on the Link button.
6. Optimise file names for images
Images play an important part in ranking on Google as you can use your keywords in the title of them.
Use your main keyword along with LSI keywords in the images. This helps to tell search engines what your page is about. Make sure you also use keywords in the alt and description tags for the images.
7. Install a cache plugin
Speed is essential if you want to rank high on Google so install a cache plugin on WordPress. There are many free ones available so head to plugins and search for WP Super Cache or W3 Total Cache.
8. Mark up using Schema
Schema mark-up helps with Google rankings. It helps as it adds context to your content and helps Google to understand what your content is all about.
If you have the Yoast SEO plugin installed it will automatically build a structured data graph for all posts you make, and pages.
How do I increase my position on Google?
All of the above tips to increase Google ranking in WordPress work but if you don’t want to take the time and effort there is an easier way. You can take on the services of an SEO specialist to continually work on your blog site and ensure it climbs up the Google rankings.