Did you realise the importance of using transition words in SEO content writing? Content is extremely important for both readers and search engines. It is how you provide information to visitors and it is how search engines find what your website is about.
Well, if you want to get the most out of your content check out this guide to find out what transition words work well in content and get access to transition words examples.
What are transition words in SEO?
You have to provide readers with high-quality content that is informative and which has your main keywords included throughout the content. Transition words can help you when writing content to ensure you get those valuable keywords in the content and the content remains readable.
What are transition words? Well, think of them as a bridge in your content that keeps the content flowing naturally.
Transition words in SEO content allow content to flow naturally
Your text should have a natural flow and transition words help your text to flow in sentences and paragraphs. They show a relationship between paragraphs and help to make the text more readable and understandable.
An example of this can be seen in the following sentence.
When the alarm clock went off this morning I hit snooze. As a result, I didn’t get up on time and was late for my appointment.
In this example, the words “As a result” is the transition phrase. It starts the sentence and tells those reading that what comes next is the outcome of the action in the previous sentence. The transition phrase links the sentences.
While transition words are generally found at the start of sentences, they may also be used at the end or in the middle of sentences.
Transition words for SEO greatly help as they keep your content flowing together and help with readability.
Transition words examples
If you are stuck for transition words to include in your SEO and content strategy check out the examples below.
- And then
- As a result
- In addition
- In contrast
- In fact
- On the other hand
- What’s more
- Without a doubt.
Why are transition words important for SEO?
So, why are transition words important for SEO? The words on their own merit are not important. Instead, it is the function served by using them that counts towards search engine optimisation.
Transition words are great for improving readability. They take the reader through the content, providing the reader with a better understanding by connecting points.
Transition words improve readability
Readability is one of the essential parts of SEO. Therefore, transition words play an important role. Search engines put high emphasis on readability. Therefore, you can improve your content by using transition words, headings, sub-headings and lists throughout it.
This makes the content easier to read and search engines will find it favourable. The more in favour, the better the chances are of your site ranking in search engines.
Improving the use of transition words in SEO
So, now you know the importance of transition words and SEO in content writing. Now, let’s take a look at how you can improve the use of transition words in SEO.
Thankfully, transition words are used naturally and you will probably be already using them to an extent in your content without realising it. However, you may be able to improve your use of them in SEO and content strategy. The key to them is not underusing them, but at the same time, not overusing them. Yes, there is a fine line.
You can use transition words to start a paragraph or use transition words between paragraphs. So, how do you use transition words correctly? Well, there are tools and plugins you can use to point you in the right direction.
If you use WordPress for your content there is a great tool called All In One SEO aka AIOSEO.
This tool provides information about transition words, along with many more valuable SEO tools. It tells you the percentage and encourages you to use more of them. This is a great way to get the correct number of transition words in your content and so achieve better readability.
You now know how important transition words in SEO content writing are and how to put them into practice.
Of course, transition words are not the only part of search engine optimisation for your website. In fact, there are more than 200 factors that count towards obtaining a great rank in the search engines. Click the button below to find out how we can help you to optimise your website fully.