If you have an online business, you will know how important it is to get ranked in Google search engine. You need to reach the first page and the higher up the better if people are to find your business. With this in mind, we are going to show you the best way to improve search engine ranking to reach a coveted spot.
Steps for How to improve Google search ranking
We are going to show you the steps needed for how to improve Google search ranking if you want to undertake SEO. Of course, you can turn your strategy over to a professional to improve Google search ranking. However, if you decide you can spare the time and stress, continue reading.
1. Authoritative high-quality content
The first step to improve SEO is to write and post authoritative high-quality content on your website.
This is without a doubt the best way to improve search engine rankings and help your site reach high in search engine rankings. We are talking about high-quality content that has been created with increasing site traffic but which has to be relevant and helpful.
However, we are not talking about writing, or have written, just a few articles. If you want this to work, you have to keep on churning out high-quality articles. This helps to improve your website authority. The aim here is to make Google and readers believe that you have authority about the topic.
Keywords and long-tail keywords to improve Google search ranking
While it is important content on your website is relevant and interesting, to get high in Google ranking you need keywords.
Yes, these are the Key Words relating to what you sell or offer. For instance, in our case, we offer SEO copywriting to help improve SEO. Therefore, our main keywords include “improve google ranking”, “improve SEO” and “how to improve google search ranking”.
While we write this content, we include these keywords naturally throughout the article, in the title and in the sub-headings. When people search for how to improve google ranking, the hope is that our article is shown to searchers, which leads them to our website and purchase services.
As you can see our main keywords are two words, but we do have a long-tail keyword in there, which is “how to improve google search ranking”. We have such a long keyword as this is the term used by people when searching online.
In regards to content, it is important to use the keywords naturally, so the content is easily readable.
2. Make sure your content is updated regularly
One thing that Google and other search engines like is regularity. One of the best indicators of a website being relevant is to update it constantly with new and fresh content.
A great way of keeping a website fresh is to attach a blog to it. This way, you, or your copywriter, can keep adding in fresh relevant content.
You should also not forget about your older content. You can go over your older articles and add in new content, giving that content a new lease of life.
3. Improve local SEO with Google My Business
If you have a brick and mortar store, you can improve Google ranking to help bring more visitors in through the door.
The first port of call, if you have not already done so, is to get your Google My Business page set up.
People don’t only search for buying things online; they also search to find businesses and its location. People search online for directions and maps that help them find local businesses such as yours.
You can get your business on the map and in search results by claiming and updating your information on Google My Business.
When claiming you need to make sure you enter accurate and complete data and there are no mistakes in that data.
You can also tell people the hours you are open, upload photos of your business and products and manage reviews.
GMB can greatly help to improve SEO locally. To make the most of local SEO you can also add in long-tail keywords that include your location. For instance, you could have “improve local SEO in South Yorkshire”. You then stand a chance of catching the eye of businesses in South Yorkshire that are looking for SEO services.
4. Use Search Console and Analytics
Two great free tools from Google to keep a track of how well your site is doing online are Google Search Console and Analytics.
To start with, log in to your Google Analytics console. Here you will find all phrases that you rank for, how many times you were in Google (impressions), how many times pages on your site have been visited through these phrases and the average ranking positions.
Find keywords with average rankings on page two
Check for phrases that are not ranked too high but not too low, for example, those on the second page. An indication of this is an average ranking position of between 11 and 20.
You will see some phrases that seem to be irrelevant but you can ignore these, all sites have them. You can also ignore any phrases that have your brand name in them. Now, find the most suitable keywords and these are the ones you should concentrate on.
Enhance the article with keywords to improve search engine ranking
Go to the page or article that the keyword relates to and improve the article or content for that keyword. Make sure it is used in the heading, the sub-heading and several times in the text as this helps to improve Google ranking.
You can also type for semantic keywords. These are phrases shown at the bottom of search results and are search related to your keyword.
Of course, if you are improving articles you need to make sure you do improve the quality of the article. Provide relevant and accurate information that is going to answer questions people are asking.
The best way to improve search engine ranking is to work hard. Write high-quality content that readers and search engines is going to love. These should provide information and advice and/or provide answers to questions that people want. You can improve SEO by using the above techniques. However, we are not going to lie, it is going to take time and lots of hard work. Therefore, we do recommend you to consider taking on SEO services from a professional team to do the hard work for you.