SEO Guide – Everything You Need To Know

We explain SEO and provide you with everything you need to know. We have put together a list of the most popular questions related to search engine optimisation and answered them. As experts in SEO and content creation, we understand how difficult it can be to get on top of search engine rankings. However, we hope this information will answer all your questions and give you a better understanding of website optimisation and why you need it.

SEO to increase rankings

1. What is SEO?

What is SEO? This is the best place to start and the first question we are going to answer.

SEO stands for search engine optimisation. It is a set of techniques used to help to improve the ranking of websites in search engines.

The higher your website ranks in search engines such as Google and Bing, the better chance of people finding your site and visiting it.

What is SEO and how it works?

SEO is made up of many factors, such as on-page SEO, off-page and technical SEO. When combined these factors help to increase the chances of a website being ranked in the Google search engine and shown to those looking for information or to make a purchase.

Search engines send out robots to “read” the content on your website and find out what it is about.

It then matches terms that people search for with websites it thinks provides the answers to the queries. Along with those that sell what people are looking for on the site.

Keywords and other SEO factors help to tell Google you have authority on a particular subject.

What is on-page SEO?

So, now we have explained what SEO is we will move on to, what is on-page SEO?

On-page SEO is part of the overall strategy of improving the chances of a website ranking on Google search.

As the name suggests, the search engine optimisation is done on the page.

This applies to improving content such as posts, articles and any content on pages of your website. This includes making sure you have included your main keywords and related keywords in the content. It includes the use of headings with H tags and subheadings with H2, H3 and H4 tags. Along with this it includes writing great Meta descriptions.

Therefore, by optimising your website with on-page SEO, it helps Google and other search engines to gain a better understanding of your site.

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How important is on-page SEO?

How important is SEO

You might be wondering how important is on-page SEO? This is a good question and one that we answer now.

Without on-page, SEO search engines will have no idea of what you are trying to get across to readers. For instance, you may sell pet food and want to sell it online. However, the content on your site must tell Google and readers that you are selling pet food. The way you can do this is by including keywords. For instance, you could have the following keywords scattered throughout your content and in the headings of content:

  • Pet food
  • Buy pet food online
  • Nutritious pet food
  • Nutritious food for dogs
  • Healthy food for dogs
  • Cat food

By including words such as these are more in your content Google realises that the content is about pet food.

This is an essential part of an on-page SEO strategy for your website. However, other factors include using unique title tags, Meta descriptions and high-quality content.

What is off-page SEO?

Now let’s answer the question of what is off-page SEO and yes, you have guessed it, it is the opposite of on-page.

Off-page SEO relates to optimising anything related to outside of the website that may affect your ranking in search engines.

Therefore, this generally relates to such things as getting backlinks to your website, content marketing, posting on other people blogs, gaining customer reviews and more.

How important is it?

As the optimisation is done off-site, you might be wondering whether it has much importance.

Yes, it is important as it works alongside other factors of SEO, on-page and technical. Bear in mind Google relies on more than two hundred factors when it ranks a website. So, with this in mind, you have to do all you can.

Off-site SEO can tell Google what others think of your site, by way of reviews. This can also help those visiting the site. Backlinks help as it tells Google that other websites consider you an authority on matters.

What is technical search engine optimisation?

Now, let’s move on to answer the question, what is technical SEO?

As the name suggests, this relates to anything technical associated with your website. Therefore, things that fall into this category include the speed of your website, the theme, etc.

Along with this, breadcrumbs, mobile-friendliness, sitemap.xml and robots.txt also fall under the technical SEO category. Technical SEO can be complex and this is one reason some people specialise in search engine optimisation, SEO specialists.

How important is it?

Technical SEO is essential to your Google and search engine rankings. If your site is slow, people are not going to wait around for it to load up. If your website is not mobile-friendly, Google is not going to like it and you will lose out on visitors, as many people prefer to browse using mobile devices.

2. What does search engine optimisation do?

So, put all together what does search engine optimisation do for your website?

In short, it ensures that your website and its content are optimised for Google and other search engines.

search engine optimisation

By undertaking search engine optimisation, you can build your brand and it is an effective marketing strategy. You can only do this by offering good content through on-page SEO and combining off-page SEO by way of reviews.

Websites that have been optimised enjoy a better search engine ranking, which means the chance to obtain more traffic and turn that traffic into buyers.

SEO brings in organic traffic which differs from paid ads, which is more valuable to your website and its ranking.

Is search engine optimisation necessary?

We can only answer the question is search optimisation necessary with a big YES it is.

Without it, the chances of your website being ranked high on search engines are slim to none.

If you are not on the first page of Google and in the top five or six on the results on this page, the chances of getting clicks are low.

Many people searching only look at the top five search results and don’t even scroll down the page to look for more.

3. How do you do SEO for a website?

So, you now know what SEO is and the importance of it but how do you do SEO for a website?

With SEO being such a complex area, with many things to consider, it may be worth taking on the services of a specialist.

There are some things you can do for yourself if you don’t want to take on a specialist and this includes:

  • Choosing WordPress as the platform to write your blog
  • Pick a mobile-friendly theme
  • Install an SEO helper such as All in One SEO
  • Write high-quality articles
  • Use Meta tags and Meta descriptions
  • Research and use keywords in your content along with related keywords
  • Make sure you break the content up into small sections so it’s easy to read
  • Use bullet points in the content
  • Bold some of the keywords
  • Use headings and sub-headings within the content
  • Make sure you use the keyword in the first paragraph, a few times in the content and in the last paragraph
  • Keep the first paragraph short and to the point, explaining what the article is about
  • Finish off the content with a summary

Of course, specialist copywriters can provide you with all of the above and more and greatly increase your chances of being ranked high in search engines.

4. What is SEO in marketing?

Now let’s move on to the question, what is SEO in marketing? You already know what search engine optimisation and in this instance, it is related to marketing.

Anyone who sells products or services online using a website will have a marketing strategy. This is a way of increasing the chances of getting your site ranked high in search engines to bring in traffic and turn traffic into customers.

SEO marketing may include sending out emails to those who have signed up for them on your website. It might include using social media to keep people up to date with the latest products or new products.

In other words, SEO in marketing can help you build up better relationships with readers and visitors. It helps to increase authority and conversions, leading to more sales.

5. What is search engine optimisation for websites?

search engine optimisaiton for websites

Many people ask, what is SEO for websites? Search engine optimisation for websites is a combination of different techniques. All of these techniques used together help to increase your chances of ranking high on search engines.

If you rank high on search engines, your site is offered up to more people when they make a search. If you have great content on your website, it will keep readers interested and hopefully turn them into buyers or subscribers.

Search engine optimisation techniques

As mentioned above there are numerous search engine optimisation factors that have to be combined together. Therefore, there is no one thing you can do to guarantee your website will rank high on search engines.

The most popular SEO techniques are:

  • On-page SEO
  • Off-page SEO
  • Technical SEO.

6. Is SEO Easy to Learn?

Is SEO easy to learn? The simple answer to this is NO. This is why there are SEO specialist companies who take on the difficult task for you.

If anything search engine optimisation is complex and to become an expert does take a great deal of time. In fact, SEO is not something that can be undertaken just once on your website. As Google algorithms keep changing, so does the amount of work that has to be done on websites in regards to optimising them.

This means you have to work continually at SEO and in every article or blog post that is put up on your website.

Can You Do search engine optimisation by Yourself?

As it is not easy to learn and there are numerous different factors associated with it, SEO is better left to professionals.

In saying this, you can do a lot to help your website. This includes making the right choice for a base for your blog. WordPress is a great start. This includes:

  • Choosing a theme that is lightweight for speed;
  • Keeping plugins down to the minimum;
  • Using Cloudflare;
  • Installing an SEO plugin;
  • Making regular backups of your website so it can be restored.

7.    What Is An SEO Service?

Many ask the question, what is an SEO service? This is often called an SEO expert and it is a company that specialises in providing search engine optimisation services.

In other words, the company will oversee your SEO campaign and work on it on your behalf. The whole aim of such a company is to get your site optimised to the best of its ability to get good rankings in search engines.

What does search engine optimisation services include?

The best SEO services will work on a strategy for your website and cover everything we have talked about here. This includes on-page SEO, off-page, technical and local SEO services.

The company will work on all aspects of your SEO. This includes writing the content for your site with your main keywords included to ensuring your website runs fast and there are no technical errors.

Local search engine optimisation services

Local SEO services are important to anyone who has a brick and mortar store as well as a website.

Services typically include ensuring that you have signed up for Google My Business. GMB is very important to your business and is how people can find you.

Through using Google My Business you can tell people exactly where to find your business. This includes the address and postcode, phone number, website address, photos of your business and a map. This helps people to locate your business out there in the world.

Again, this part of an SEO strategy only relates to anyone who runs a business from a physical location.

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