You have designed your online ecommerce store and launched the site with your products. You sit back and wait for sales to come in, but, customers are not exactly racing to your site. You might get the odd one or two that happens across it by accident. However, you are not going to get consistent sales without some effort by way of SEO for ecommerce. Here we share with you five great recommendations to increase sales and get streams of visitors.
What is SEO in ecommerce?
First, we are going to take a look at what is SEO in ecommerce. You might have vaguely heard of it, it is better known as search engine optimisation.
Ecommerce SEO is a type of search engine optimisation with the aim of getting your store more visible in search engines so that more visitors will flock to your site and hopefully make a purchase.
Each and every day millions of people go online and search for products. With this in mind, you need to make sure that your store is at the top of the search page. This can be done by first ensuring you have keywords relating to the products you sell in content on your site.
This can be in the product titles, the descriptions and the photographs or images showing off your products. You can also have a blog attached to your store and upload relevant articles, reviews etc. with the keywords. All of this helps towards matching up your website with those searching for your products.
Is SEO important for ecommerce?
Yes, without a doubt SEO is important for ecommerce sites. Without your site being optimised, you are not going to rank highly in search engines nor grab the attention of people out there.
Search engine optimisation is in fact one of the most effective strategies over the long-term. This is because SEO gains your store organic traffic, which is better than traffic gained through ads.
Both on-page and off-page SEO for ecommerce is valuable. Therefore, you can benefit from a specialist ecommerce SEO agency who has worked on numerous other similar sites.
SEO for ecommerce requires a lot of patience
On-page, off-page and technical SEO for ecommerce does require a great deal of time and patience.
Therefore, you should not expect miracles. You are not going to achieve results instantly, but time and patience is going to be well worth it. Bear in mind, an increase in traffic means more sales and this is exactly what you want.
With a lot of work, you will see your customer base grow and this will happen but you need to keep working at it.
You can actually combine both SEO and PPC at the beginning to get your ecommerce site off to the best start possible.
So, when considering SEO for ecommerce here we have five great tips towards attracting more customers and sales.
Our top tips for SEO for ecommerce
An SEO strategy can have many different levels of difficulty. However, to get you off to the best start possible, check out our top tips below.
1. Add a blog to your ecommerce site and update regularly
The first of our great tips is to add a blog to your ecommerce site and make sure that you update it on a regular basis.
A blog is important to SEO and it can help to get you higher in the Google rankings. As mentioned before keywords are an essential part of any on-page SEO strategy and this is where a blog comes in.
Each keyword you want to rank for should have its own page. This is the page that you want to get into the SERP rankings of Google.
To make the most of a blog you have to update it regularly with content. However, not just any content. The content has to be unique and relevant to your ecommerce site and the products you sell.
2. Integrate social media
Social media is very popular, especially Facebook, Twitter and YouTube. You can showcase your products using social media channels. You can link your social media sites to your blog so that when you post it automatically has a link posted on social media.
You should also make use of the share, comment and like buttons. These can be shown on your blog posts or at the side of products on your ecommerce store. These can all help people to interact with your products and posts. People that like your products or posts are more prone to share them with their friends and family. This brings more business your way.
Social media integration is a very valuable part of any SEO strategy for an ecommerce site.
3. Encourage customers to leave reviews
Install a review plugin on your ecommerce site. This is an excellent way to gather the views of those who have made purchases from your store.
A large number of people will search for reviews about products before they themselves go ahead and make a purchase. So, with this in mind, install a plugin and ensure that there is the option for the customer to leave a review. You can also ask people to leave reviews.
4. Build back links for SEO for ecommerce
A valuable part of SEO for ecommerce is building of back links. The more back links your site has the more it is seen as being authoritative by Google.
Back links say that you have a high-quality site and this can help to increase your Google rankings.
The best place for obtaining back links is through your blog content. Therefore, it has to be high-quality, relevant and provide visitors with interesting information.
An ecommerce SEO agency can help you to obtain high-quality backlinks far more quickly than you can get them on your own.
5. Keep on optimising
Once your site has been optimised, you should continue optimising it over the long-term. A professional SEO agency will do this for you and it is better to put your site into the hands of professionals rather than risk trial and error doing it on your own.