If you are new to the world of websites, you might have heard about something called SEO. It stands for search engine optimisation. It is a process of making improvements to your site so as to boost its visibility. This is essential so that people can find your services or products in search engines.
The more visible your website, the better the chance of people finding your business but this is not the easiest of things to do yourself. That’s why there are specialists in SEO that undertake search engine optimisation on your site.
So how does Search engine optimisation work?
Two of the most popular search engines are Google and Bing. Both search engines rely on something called bots to crawl web pages. They collect information about all pages on your site and index them. This is very similar to what happens on a library shelf. The books are indexed so you can go to the right place when you need something. The same happens with web searches.
Someone searches for something online and Google shows what it thinks is what that person is searching for and this is where SEO comes in. It helps Google to find out about your website and rank it for certain keywords. The higher your site ranks for those keywords that people search for, the better the chance of connecting to people and drawing in customers.
Many things factor in when considering search engine optimisation for websites and specialists in SEO will recognise this and work on your website to ensure it is at its best.
- High quality content;
- Relevant content;
- Speed of your website;
- The layout of your site;
- Website crawlability.
A good content creation service will be able to provide you with high quality content that is relevant, well researched and which contains those all-important keywords.
SEO is important for marketing
Many trillions of searches are made online every year and many of these searches are made by people looking for products and services.
Web searches are one of the primary sources of traffic therefore good visibility with higher ranking than your competitors in the search results is essential.
Search engine optimisation factors
A good SEO team will consider many factors when caring for your site. These include:
- On-page SEO;
- The content and keywords;
- Off-page SEO;
- Niche SEO;
- Toxins that could hurt your rankings.
The above are all factors that need consideration in order to boost the organic visibility of your website and thus its rankings.
The factors all work together in combination to help increase your sites rankings in the search engines.
On-page search engine optimisation
It is extremely important to get on-page search engine optimisation right. This is where employing a good copywriter comes into its own.
The writer will be able to find the balance between writing for audiences and ensuring the content is search engine friendly.
The article title, in-depth research and keywords all need consideration for both readers and search engines. The headings and anchor text also provide clues for readers and search engines. Consideration also has to be given to the architecture of the site to help the bots of search engines navigate your site.
Your chosen Search engine optimisation specialist will work on off-page optimisation. Search engines such as Google rely on the reputation of a website along with the quality of the backlinks. They also rely on the location to deliver relevant results to those searching; this is why local SEO is important.
Is your website toxic?
If your website is toxic, it can damage all of the good that a good copywriter and SEO specialist do for your website.
When considering toxic sites we are talking about using techniques on your site that manipulate ranking with the aim of gaining an unfair advantage over your competition. Shady techniques greatly damage your website, with Google handing out penalties and can even see it disappear from search results altogether.
Success factors for content
Content is one of the most important factors in regards to search engine optimisation. However, it is no good just churning out content. The content has to be high quality and relevant to your site.
The content needs to be valuable to readers and it has to engage readers, while also telling search engines what your site is about.
Think of website content as being the foundation of your website, which SEO then builds upon.
We can provide you with high quality content creation services to get you off on the right footing.