So, you have built up a business offering great products/services and you have a website online. Now all you need is a flood of visitors and turn those visitors into customers. Simple! Well, actually not quite so simple. First, people have to know you have a website. Don’t forget, your site is out there in cyberspace alongside billions of others. So what do you do to get it noticed? One way is to use a professional SEO service.
What is a professional SEO service?
A professional SEO service is a team of professionals, aka an agency, that specialise in getting websites like yours to the top of Google rankings.
They do this through implementing a variety of measures. Search engine optimisation is a long-term solution that guarantees your website to be boosted in search engine rankings and therefore getting your site out there to viewers. It can then turn those viewers into buyers and help to keep them coming to the site.
Taking on professional SEO services is a better option and more affordable option, to paying out for expensive adverts to advertise your business.
You can implement the services of an SEO specialist alongside the services of a good content creation service such as ours.
The benefits of hiring a professional SEO service
When hiring professionals to take over your SEO you gain the following benefits:
- Your website Google ranking improves;
- More visitors come to your website;
- Visitors are turned into buyers which boosts revenue;
- You improve your organic search rankings;
- You get keyword research;
- Your competitors are analysed;
- Your on page SEO is checked;
- A specialist will create your Google Business Page;
- Help with link building;
- Much more.
Of course, you will have to pay out to get all of the above, no specialist is going to work free of charge. However, services are more competitively priced than paying out continually to advertise. Professionals also offer a range of SEO affordable packages.
Can’t I do my own SEO?
When starting out with your website you could be tempted into undertaking your own SEO. However, what do you really know about search engine optimisation?
Can you spy on your competitors?
Do you have the software and time to be able to do some snooping into your competition?
Would you know where to begin? SEO experts do and they have what it takes to dig deep and find out which keywords your competitors rank well for and ensure they get you ahead of them in the search results. Could you do this on your own steam?
Choosing the best keywords
Do you know what keywords are, including long-tail keywords and the benefits of using them?
An SEO specialist will do keyword research on your behalf and whittle down the best keywords to boost rankings on Google and allow people to find your site.
They also understand the importance of not over stuffing articles and content with keywords and the benefits of using long-tail keywords.
On page SEO is checked and remedied
If you have employed a professional copywriter to write the content for your site, it should already have undergone some search engine optimisation, including keywords added.
However, professional SEO experts will go over your site to check its SEO to get the best out of the site.
Optimising your site for search engine rankings
Experts will be able to perform many tasks all related to optimising your website for search engines. These tasks combined help your site to get noticed by the search engines and visitors, which hopefully turn into customers.
While no SEO company will guarantee your site to reach the top three places on search engines, they will give your site a much better chance.