How can link building benefit my business? This is one of the most asked questions on search engines when considering boosting rankings. If you have been looking for the answer to this question you will want to check out our guide. It tells you everything you need to know and answers some of the most commonly asked questions in relation to link building.
First, let’s answer another commonly asked question, what is link building? Building links is one part of a good SEO strategy. However, we are not talking about your internal links. These are links that, well, link to other pages on your website. These are valuable in their own right and can lead to good customer retention, but when talking about building links to boost your ranking in search engines, we are talking about back links.
There are many free services out there offering to get you back links. However, please be careful with these as often they provide links that could damage your site, rather than help it.
Links work as search engine crawl your site and find the links, and providing the links are high quality and relevant to what you are offering, your site is seen as offering quality resources. If the links are poor it can have an adverse effect, so never go with those offering to get you free links. Remember, you only get what you pay for.
The more high quality back links you have, the better your chances are for higher Google rankings.
While this is good news, the bad news is that link building is very time consuming. While you might be tempted to dig out high quality links yourself, it really does pay to take on the services of a professional.
Now that we have answered the question what is link building, let’s move on to find out why link building is important for SEO.
Link building is an important part of any SEO strategy for businesses. Even Google admits that webmasters are able to improve site ranking with the creation of high-quality sites that people want to share using back links.
Create high quality content on your website and people will want to share that content through back linking.
Of course, there are other types of SEO that work alongside link building and these include?
- Having a mobile friendly website;
- Gaining trust and authority;
- How fast your site loads;
- The quality of your content;
- The layout of your website.
If you want to get your website high in search engine rankings, you do have to give thought to your SEO strategy and is worthwhile putting this into the hands of SEO professionals.
You should now understand why link building is important for SEO but how does link building work?
So, how does link building work? This is the next question we will answer.
Link building can work in different ways. You can try to reach out and build links yourself; you can put great content on your site that stands out or have a specialist company build links on your behalf.
There is no best link building strategy. Any strategy that brings in those all-important links works, of course putting your strategy into the hands of professionals can go a long way.
One strategy is to write high quality content that is valuable, interesting and beneficial. Content that answers questions generally ranks well as does any content that meets the needs of visitors.
Obtaining links from suppliers, relevant partners, manufacturers of the products you sell, or other businesses that you have associations with can work well.
Press releases also work well, but of course, it should be professionally written and a professional content creation agency will be able to offer this service.
If you want to rank high in search engines, you need to have back links and not just any links, high quality ones. This answers the question why do you need link building?
Links are needed to:
- Help you build up your brand;
- Establish authority within your industry;
- Gain an increase in website traffic;
- Build relationships with like-minded sites and website visitors;
- Boost sales opportunities.
Build up your brand name and establish authority
Link building helps you to build up your brand name as they provide credibility for your site. Google will see that other sites trust yours and so they put trust in your brand name too and this betters the chances of them ranking your site higher in their search engine.
If lots of high quality sites link to your site it tells Google and other search engines that you have authority in the niche. The search engine will then put your site above others and offer it among the most relevant results.
Links account for half of ranking considerations
Back links account for around half of ranking considerations by Google. In other words, links are extremely important to the search engines. It doesn’t matter how good or how much content you have on your site, if you don’t have links, you are not going to rank highly.
To make it simple, if you want to beat your competitors in Google rankings you have to gain more back links than them.
Another most asked question is does link building still work and the answer is yes it does, when it is done correctly.
Building links can help to boost your Google rankings and bring in more website visitors but only if the links are high quality. Your site could have dozen of links to sites no one has heard about, but these could damage your website. Just one high quality link will surpass all those links from sites that no one has heard about.
This is one reason why you need to hand your backlink campaign over to the professionals.
You now know how link building can benefit your business, how to obtain high quality backlinks, why you need those links, how backlinks work and much more.
Now all you need to do is hire a professional to dig out those vital high quality backlinks for you. Just click on the button below.