Keywords play an important role in SEO for business websites. You can find information about your website in Google Analytics but isn’t it frustrating when you see “keywords not provided” in your Analytics dashboard. Wouldn’t it be helpful if you could discover those all-important keywords? Well, we are going to tell you how you can unlock keywords not provided in Google Analytics.
Why does it say keyword not provided in Google Analytics?
Google Analytics are there to show you information about your website and provide you with helpful information about your website. As keywords play such an important role in search engine optimisation you would have thought they would be shown in the console.
Well, it says keywords not provided in Google Analytics due to the secure search experience Google introduced in 2011. Google brought in Secure Socket Layers, aka SSL. So it is for security reasons that you cannot see the keywords in the panel.
How to unlock keywords not provided in Google Analytics
You can use the Google Search Console to see the keywords that visitors have used in search engines. This is another free tool from Google that allows you to keep an eye on your website.
It allows you to check the traffic that arrives at your website, keep an eye on your web pages that have been indexed along with finding and fixing issues with your website and improving your overall SEO.
Make a Google Search Console account
Head over to Google Search Console and make an account then connect it to your WordPress website.
You can do this easily using the All in One SEO plugin. Simply install it then go to the General settings and the Webmaster Tools tabs and choose the Google Search Console.
You then need to go to the Google Analytics account you made and click on the gear icon in the bottom corner.
Click on “All products” and go to the Search Console section. All you have to do now is click on the “Add” button and then choose your website property from the dropdown.
You will then see a popup asking if you want to associate your account and that’s all there is to it.
You will now be able to see the not provided keywords in Google Analytics by going to Acquisition – Search Console – Queries.
You will find a lot of information including the number of clicks that your website got in Google search. You can also see the impressions; this is the number of times the URLs on your site was shown in Google Search.
Other valuable information includes the CTR, the click-through rate, the average position of keywords in search engines and the average position where the search query ranked on Google.
Unlock keywords not provided in Google Analytics using Semrush
There is another way you can unlock keywords not provided in Google Analytics and this is by using Semrush.
When you connect your Google Analytics and Google Search Console with Semrush you can view the keywords not provided.
All you have to do is make an account for free and then go to the “Projects” section.
You need to create a project and you will then be taken to a page allowing you to set up your project. Go to the Organic Traffic Insights tab and click on setup.
Simply click on the “Connect Google account” button and you will integrate Google Search Console and Google Analytics.
You can now unlock keywords not provided in Google Analytics by clicking on the blue number in the GSC heading to view the search queries that people have made using Google search.
Google Analytics and Google Search Console provide a great deal of information about your website and how well it is doing in the search engines. Using the information above you will be able to unlock keywords not provided in Google Analytics to get access to this valuable information.