Why is it so important to rank on Google? Well, for any business, Google is immensely powerful and millions of people rely on the search engine. Here we are going to look into how to increase Google ranking for free, yes free of charge. While it is possible to do it without cost, it does take a lot of hard work and determination on your part. So, if you are ready to roll your sleeves up and get down to it, continue reading.
If you would rather take the easy way out, you can still get your business website ranked in Google with the help of an SEO expert. With this out of the way, let’s continue with some great ideas for how to rank a website on Google first page.
Tips for how to rank website on Google first page
Throughout this guide, we are going to look at several actions that can help your business website to rank on Google first page. These include the following:
- Updating/maintaining your Google listing
- Adding in keywords in specific places on your site
- Remembering to create content for readers, not just Google
- Putting emphasis on your location
- Get an SEO audit of your site
- Make sure your site is mobile-friendly
- Optimise your pages and posts
Why is it important to rank high on Google?
If you want to be successful in business and have visitors flooding to your online store or actual store, you first have to get those people to find you.
There are millions of ecommerce stores online, many of which you will be in competition with, including on the high street. The key to being successful in business is to raise your head above the competition so people choose your store.
Google is the boss when it comes to bringing in visitors. If you can get your website on the first page for the keywords related to what you sell, your site will be matched with visitors.
This is why it is important to rank high on Google search. Of course, there are more search engines out there, but Google is the king of them.
Not only is it important to rank on Google, you really need to rank high on the first page. Many people who search will not look past the first five listings at the top of Google.
So, how do you improve search engine ranking for your site?
How to increase Google ranking for free with these tips
Now let’s move onto those all-important tips to help improve Google rankings.
Work out the important keywords
Keywords are everything. It is that simple. Therefore, you have to work out the most important ones for your website.
The keywords are the words or phrases that people would type when wanting to make a purchase. They are how Google links what people search for to your website.
- Hair salon in London – “London hair salon, hair salon near me” etc.
- Italian restaurant – “Italian food near me, Italian restaurant, best Italian restaurant”
- Plumber in Yorkshire – “local plumber, plumber in Yorkshire, reliable plumber near me”
The above are all examples of what people might search for on Google. If you are a local plumber in the Yorkshire area including those keywords tells the search engine what you offer and where you are. This means the chances are it will show your business high in rankings to those searching locally.
Keywords can be one word or they can be long-tailed, which means three or four words combined.
Determine the best keywords for your site and include these in your content. This way search engines realise what you are offering and can match your website with those searching.
It is important that each page on your site must target a particular set of keywords.
How Google finds your keywords
So, you know the importance of keywords and Google finding them, but how can you point the search engine in the right direction. How does Google find your keywords?
You include the keywords in your content and in other places on your site; this is how the search engine finds them.
Google crawls the content on your website and stores them in an index. Someone searching online types in a word or words then Google matches it to the index and retrieves what it thinks is the most relevant sites and shows these sites.
Use keywords in Meta tags
Along with using keywords in the content, you can use them in your Meta tags. This means in the title of your page, the sub-headings and the Meta description.
By putting your main keywords in these headings, Google finds them and realises that this is what your content is about.
The Meta description is what Google shows underneath the title of your post or page in the search results.
Make sure you write for readers
While keywords are one of the main ways to tell Google what your website relates to, it is also important that any content on your site reads well.
With this in mind, you need to include keywords naturally throughout the content.
You should not overstuff the content with keywords. You can use variations of your main keyword to help Google understand the content.
One of the most important things to remember when considering writing content is to provide information that people want. For instance, many people want answers to questions. So go ahead and answer those questions in full. Tell people what they need to know in easy to understand terms.
Informative and relevant content will keep people coming to your site and sharing the content with friends and family.
Target local searches
If you have a brick and mortar store, you should target those who search locally for what you offer.
A good way to do this is to put your site on Google My Business. When considering how to increase Google ranking for free this is a great way to do it.
All you have to do is make a GMB account and follow the steps required to set it up.
Using this method you can add your location, phone number and other relevant information so that people searching on Google can find you.
You can also use your location as the main keyword. This way when people go online to search for “your keyword + your location” there is a good chance Google will match your site to that search.
Get an SEO audit of your website
You may be able to improve search engine rankings by having an SEO audit on your website.
This will give you an idea of how SEO friendly your site is and the steps you can take to improve it. An audit looks into everything associated with SEO and provides you with steps for SEO optimisation.
Make sure your site is mobile-friendly
More people make searches on mobile devices than they do on desktop computers. Google crawls websites mobile-first, so your website or store must be mobile-friendly.
If you are using WordPress as the basis for your site, it will be mobile-friendly. Even better, you can use the “customise” feature to check what your website actually looks like on mobile devices.
A responsive theme on WordPress ensures your site will adapt to any size of the screen that people use to view it.
SEO optimisation for your website
Overall SEO optimisation is one of the best answers for how to increase Google ranking for free.
However, this means checking over the whole site, taking many different factors into account. You can do this yourself, but it is one of the most time-consuming tasks and you have to keep at it.
With this in mind, many businesses choose to put their SEO into the hands of a professional.