Anyone with an online business simply has to reach the top end of Google rankings. So, if this applies to you, one of the biggest questions on your mind will be how to improve Google rankings to bring in more visitors and we are going to answer that question here.
The first thing you need to realise is that there is no magic wand to wave that will take your website into the top Google rankings. There is no getting around the fact that you are going to have to work hard or pay someone to do the work for you.
Follow these steps to improve Google ranking free
It is possible to improve Google search rankings and here we are going to provide you with the information you need to do just that. While it is easier to take on an SEO specialist, you can improve Google ranking free with a little work on your part.
Several factors go towards improving Google rankings and these are:
- Make sure your on-page SEO is perfect;
- Research the Google ranking algorithm;
- Make sure your website is mobile-friendly;
- Check your current ranking in search engines;
- Keep an eye on your metrics;
- Diagnose any penalties and fix them;
- Do keyword research;
- Write and post unique high-quality content;
- Build links.
As you can see, there really is a great deal of work needed to improve Google search rankings.
If you have decided to go ahead and tackle SEO yourself continue reading.
How to improve Google Rankings – Perfect your on-page SEO
The on-page SEO must be perfect if you want your site to rank high in search engines.
On-page SEO is broken down into many different stages and it is going to take a great deal of time. Bear in mind that you are not going to see your site go from the 100+ ranking to the first page overnight. It will take time and you have to show patience.
Here are some things to consider when undertaking on-page SEO.
Optimise your title tags
Optimising your website begins with checking out your title tags. These go a long way towards your site performing well. With this in mind, you need to make sure that all title tags are unique, descriptive and should be catered to your keywords.
One big tip is to make sure that you Do Not use the same title tags and keywords over and over.
You should use dashes between the terms in tags and avoid using capital letters, as they are really annoying.
Avoid keeping the default title tags, for instance, “Home”. This is not good for visitors who are looking for specific information on your site.
Make sure that you have used your most important keywords first and don’t overstuff keywords. Google hates keyword stuffing and prefers your content to read natural and be relevant. Keywords should never be forced.
You should always be descriptive in your title tags; this will appeal to Google and to readers who are looking for specific information.
Make use of Schema mark-up
The schema mark-up is like extra labels that tell Google what your content is all about. These mark-ups identify different information, for example, articles, events, products, book reviews, etc.
A sitemap will help you to improve Google rankings
A sitemap is essential to any website as it tells Google and other search engines about the content on your site and how it is organised.
Bots scan your files and crawl content and your sitemap helps it to do this. The sitemap also shows metadata about the site pages, such as when you updated them last, how often you updated the site and how a particular page relates to other website pages.
If you use WordPress, there are many plugins available that will provide your website with a sitemap, which you can then upload onto your Google dashboard.
Research the Google ranking algorithm
While you don’t have to know everything there is to know about the Google ranking algorithm, it can pay to do a little research about it.
Now, this is not the easiest thing to do as Google change algorithms all the time. In fact, changes are made nearly every day. When new updates are released, websites can disappear from the search rankings or your site can be penalised. Again, this might be one reason why you choose an SEO agency to undertake your SEO strategy as a professional team will keep on top of updates.
If you do want to find out more about the ranking algorithm, you can the resource Moz’s Google Algorithm Change History.
Ensure your site is mobile-friendly
More and more people are turning to use the internet on mobile devices such as smartphones and tablets. To take advantage of this and to keep in the good favours of Google, you need to make sure that your site is mobile friendly.
When learning how to rank on Google this is one of the factors that can help you to claim your place or gain higher rankings.
Google said that any pages with content that was not accessible to mobile users may not rank as high as those that do. In fact, in 2020 Google turned to mobile-first indexing. This means the search engine looks first at sites on a mobile device. If they have issues navigating the site on a mobile, your rankings are not going to be so good.
You can check this yourself quite easily thanks to the Mobile-friendly test of Google. You don’t need to be an SEO agency to be able to check this as the results of easy to fathom out.
Do you know your current ranking?
Similarly, you don’t need to be an expert to find the current rank of your website.
You can use tools such as Ubersuggest to find your ranking for your specific keywords. When doing this you need to type in your main keyword. The tool then shows you a list of keywords that your website ranks for, the top pages and more.
Check your website metrics
When learning how to improve Google search rankings you should consider your website metrics. Now you don’t have to check them all, just the vital ones. So, which should you check?
Well, you need to know how your visitors reach your site. This could be through organic search, paid search, email ads or social media.
To check your website metrics you should have a Google Analytics account.
Along with analysing where visitors come from you should also check the keywords that bring traffic to your website.
Diagnose Google penalties and fix them
No matter how hard you try with your website there may be a time when it gets hit by penalties. So, what could lead to you obtaining dreaded Google penalties?
Once upon a time, you could get just about any type of links to your website and they all counted as good. If you want to improve Google search rankings, you have to realise that spam links can get you penalties.
Bad links can hurt your website drastically and it is wise to give a lot of thought to how you gain your backlinks. Backlink building is often best left to the professionals. Any links should look natural, this is essential if you want to rank high on Google and other search engines.
How to improve Google search rankings with keywords
Now we move on to how to rank higher on Google with keywords. Again, we can’t stress the importance of hiring a professional SEO agency. Such a company will be able to not only find the most relevant and profitable keywords for your website but will also be able to undertake your whole SEO campaign.
However, if you want to do it yourself you need to weed out the best keywords, the keywords that people search for when looking for what you are selling.
Again, Ubersuggest is a good free tool to undertake keyword research. It will provide you with keyword ideas provide you with the volume of search and tell you how difficult it is to rank for that keyword.
Don’t always go for the highest volume of searches as everyone will be targeting these keywords and so it will be difficult to rank high on Google.
You should also consider long-tail keywords. These are not single words, but two, three or four words. These keywords can make a huge difference.
You can also spy on competitor’s keywords and find out which keywords they use to get them ranked in search engines.
How to rank high on Google with relevant content
Without content on your website, it is going to be very boring for those visiting. Therefore, you need articles and blog posts. However, these should be unique, high quality and be relevant to your site.
You can improve Google ranking free if you write the content yourself. However, if English is not your strong point, this may be better in the hands of professional content creation services. Such a service will be able to produce high quality written content with your keywords in it.
They say that content is king and when it comes to making improvements to Google search rankings this is definitely true.
So, now you know how to improve Google rankings and bring in more visitors. Of course, you can put all that you have learned throughout this guide into practice. Alternatively, you could hire a professional SEO service. By doing so you get better results for you while saving you a great deal of time and stress.