If you use online marketing for your website you will have heard about SEO aka search engine optimisation. Search engine optimisation aims to get your website ranked higher on search engines. So, how long does it take before you see SEO results on your website?
How SEO results help your website
While search engine optimisation is complex there are three main factors you have to consider. These are content, competition and link building. Each of these plays its own role to help you get top rankings in Google and other search engines.
Content is one of the most important aspects
Content is one of the most important aspects of SEO for your website. When considering content it has to be high-quality. Your content is what helps search engines to understand what your website is all about. It is also how you keep readers on your site.
Search engine robots will crawl your website and this is how it gets indexed in search engines. When someone searches, results are pulled from the index and shown to those searching.
Your content will include your keywords and it is the keywords that are matched against what people search for online.
When considering keywords, you should give thought to long-tailed keywords. It is often easier to rank for long-tailed keywords than single keywords. For instance, you might sell locally grown fruit and vegetables. Instead of just using the word fruit and vegetables you should use “locally grown fruit and vegetables” or locally grown fruit and vegetables in (your location)”.
Your competitors have a part in how your website will move up the search engine rankings. You will have to compete with others using the same keywords who offer the same products/services as you before seeing SEO results for your site.
You can do some research against your competition to find out what keywords they use.
The tool above will help you to check the traffic that the competition gets to their website. You can also find information about the type of content that brings visitors to your competitor’s site.
You should also consider how you stand out. Do you offer anything specific that your competitors don’t? If so, use this in your keywords.
Link building is an important part of seeing SEO results for your website. We are talking mainly about obtaining backlinks for your site, but you also need to work on internal linking.
Internal links are links that link to your content. This helps Google to find related content and it also helps readers to find relevant content on your website.
Backlinks on the other hand are links to your content that are found on other people’s websites. When other websites link back to your content it tells Google that you are an authority on the subject.
The more high-quality backlinks you have, the more positive this is seen by Google and the better for your SEO results.
Aspects of SEO
So, what are the most common aspects of search engine optimisation?
The three main aspects are:
- On-site SEO
On-site SEO relates to anything to do with your website. This includes the following:
- Keyword research
- Using keywords in URLs
- Keywords in page titles
- Keywords in meta descriptions
- Optimising your content
- Offering a good user experience
- Having a CTA, call to action
- Structured data mark-up.
Off-site SEO is anything that is not related to your website. This includes backlink building.
Technical SEO is one of the most difficult aspects of search engine optimisation. This relates to the following:
- Ensuring that search engines can crawl your site
- Checking the Robots.txt to see which pages search engines can index
- Making sure your website is mobile-friendly
- Checking the speed of your website
- What technology you use, such as CMS
- Whether your site has good structure.
How long it takes to see SEO results for your website
You are not going to see SEO results immediately for your website, it does take time. How fast you can expect to move up the rankings depends on many things, with one being how competitive the market is for your products/services.
The more competition, the harder it is going to be to rank in search engines. You might start to see SEO results in around a month; however, search engine optimisation is an ongoing thing. It is something that you have to keep doing.
Search engine optimisation is time-consuming and that is why it is best left to specialists. There is no exact timeframe of when SEO starts to work, but it does work and it is more affordable than paying for ads.