Today we are going to talk about search engine optimisation. However, first we are going to answer one of the most frequently asked questions, how does SEO work?
If you are thinking about starting a business online, there are lots to consider. The first thing is how you are going to get your website noticed. Customers are not going to come flocking to your site magically, you are going to have to attract them. The best way of doing this is to get a high ranking in Google search. To do this you have to have an SEO strategy in place.
How does SEO work for your business
SEO, aka search engine optimisation, is a series of improvements you undertake to ensure your website gets noticed by Google.
If Google is to rank your website, it has to know the purpose of your site. Once it knows the purpose it can then show your site in the results when people search.
For instance, you might run an online site selling handmade candles. When someone searches for handmade candles online, you will want Google to show your site at the top of the search results.
To make this work Google needs to realise this is what you sell. To get them to realise this you should have content and products on your site and optimised your content with keywords related to handmade candles.
Google crawls your website and finds words related to candles and correctly assumes that your site is about handmade candles.
Therefore the answer to the question, how does SEO work for your business is it matches those searching with your website.
So what is SEO?
SEO is search engine optimisation, a complex set of improvements that can be made to websites to try to increase rankings on search engines and boost traffic.
No one improvement can be made and search engine optimisation is not just done a single time and then forgotten. It is something that has to be undertaken as an ongoing project.
SEO is extremely important when you take into account that 70% of people who search click on one of the top five results.
Three main elements of SEO
The three main elements of SEO are quality of traffic, organic results, and quantity of traffic.
The quality of traffic relates to whether you are getting a targeted audience visiting your website. It also concerns whether visitors are obtaining the information they wanted.
Organic results concern how well optimised the content on your site is, which brings in organic traffic. Organic traffic is important and it comes from people who have searched online and found your website. This is a different type of traffic than what would come to your site from paid ads.
The quantity of traffic is about the number of traffic visiting your website. The more traffic you have visiting your website the better.
The different types of SEO
There are many different types of SEO and these include:
- On-page SEO
All of the above involve different aspects of search engine optimisation and you can undertake some of them yourself.
On-page SEO is concerned with the content of your site and its optimisation. Content should include your main keywords, related words, Meta titles, Meta description and other things.
Off-page is about anything off-site that you can do to help improve and optimise it.
Technical is anything technical related to the site, such as the speed of the website.
Ecommerce SEO relates to optimising your online store, the products and descriptions etc.
Understanding on-page SEO
On-page SEO is perhaps one of the easiest types of search engine optimisation that you can do yourself.
If you run your website on WordPress, you really need to install the All in One SEO plugin.
This plugin is all you need to undertake on-page SEO and it is so easy to use you really don’t need any experience in search engine optimisation.
Using this plugin you can fully optimise your content to ensure you have the right percentage of keywords throughout the content, you have compelling Meta titles and Meta descriptions and much more.
There are seven main factors to consider for on-page SEO to increase Google ranking and this plugin will ensure you cover all of them. They are:
- The title tag –tells search engines the topic of the content
- Meta description – provides the search engine with a brief description of the content
- The written content – ensure the content is relevant and includes keywords
- Internal links in the content – link to other content on your site
- Image optimisation – include keywords in the alt tag of the image
- The URL – this is the uniform resource locator shown at the top of the page.
All of the above can be checked using the All in One SEO, AIOSEO, plugin for WordPress to make sure your content is fully optimised.
In understanding the answer to the question, how does SEO work, you need to consider off-page SEO.
Off-page SEO can help you to improve your search engine ranking by making improvements to off-page elements.
One of the main reasons off-page SEO is so important is that it tells search engines your site is relevant, it can be trusted and you are an authority on the matter.
One of the main aspects of off-page search engine optimisation is backlinks. These are links to your website that are on other websites. These websites and backlinks should be high-quality and related to your site. They show search engines your content is important and trustworthy.
There are other aspects of off-page SEO but backlinks are one of the most important. Other aspects include guest posting, social media marketing and gaining external mentions, such as on review websites.
Understanding search engines
In being able to understand the answer to the question, how does SEO work, you really have to find the answer to, what is a search engine?
Google is a search engine, along with Bing and others. Search engines provide the answers to searches that people make. For instance, you might go online and ask the question, how does SEO work?
Search engines use algorithms to match content on websites to search queries.
This is how they determine what content to show. The search results are not haphazard. Search engines determine which website and content to show at the top of the search results based on the ones they identified to be the most relevant.
Crawling and indexing websites
They do this by sending out bots to crawl the content on your site and indexing it.
The search engine will look at the URL to determine what words are used. They also pick out your keywords and words related. These are the keywords you have used throughout your content. Your content is then indexed in the search engine.
How does SEO work for ranking of websites
When someone searches for a particular topic the search engine goes through its index of content and shows what it thinks is the most relevant.
The most relevant is content that answers the query of the searcher in full. Therefore, the content shown in the first spot on page one of the search results is considered to be the most relevant. The ones lower down the less relevant.
How does SEO work? Make it work for you
Now that you have the answer to how does SEO work you may be wondering how you can make it work for your website.
One very important thing to bear in mind is that search engine optimisation is long-term. It is not something you can undertake once and it is done. It is something that has to be continually worked on.
This is why the All in One SEO plugin is so good. It is there on your website when you write and upload content and it instantly tells you how well optimised that content is and what you can do to improve it.
Of course, there is much more to search engine optimisation than just writing content. So, with this in mind here are some tips to make SEO work for your website.
Research your competitors
Your competitors can go a long way towards helping you without them even realising it.
Undertake a keyword search for your competitor’s website using UberSuggest. This can be done free and allows you to find out which keywords they use and how they use them. It even provides you with content ideas and tells you how many visitors they get.
Write descriptive URLs
When writing URLs make sure they are descriptive and short. The URL should tell search engines what the content is about.
It needs to be simple and to the point. Do not use long random characters and ensure that it is logical and compelling for readers and search engines.
Craft a compelling Meta description and title
Make sure that your title and Meta description is compelling to draw in readers and get them wanting to read more.
The title and description should include your main keyword. It is important to keep the Meta description short. This is the portion of text that Google shows underneath the title and URL on the search page.
How does SEO work for headers and tags
It is important to make sure the content is easy to read. To do this you should break down the content using sub-headings and make use of H1 to H5 tags.
The title should be H1 and then should decrease as you go down through the content, using H2, H3, and H4 etc.
You should use your most important keywords in the H tags as these tell Google what is important.
Your site and content should appeal to search engines and readers
When designing your website and writing content for it you should make sure that, it appeals to both search engines and readers alike.
With this in mind, you need a clean theme with fonts that are easy to read. You also need to make sure your site is mobile friendly. This is because more and more people are using mobile devices to search the internet.
You need a secure website, so make sure it uses the HTTPS protocol and your site has an SSL certificate.
A sitemap is essential for search engines and the All in One SEO plugin provides you with this.
Also, make sure you use breadcrumbs as this helps visitors to find their way around along with search engines.
You now know the answer to the question, how does SEO work and you also know why it is important and what you can do to improve your search engine rankings.
Search engine optimisation is hard work but with the right tools by your side, such as the All in One SEO plugin, you can make SEO work for you and get ranked in searched engines.