Fitness and sports related websites are among the toughest to get ranked high on search engines. If you want higher Google ranking for your site, you are going to need some professional help.
In the first instance, you need to find a good content creation agency. A good writer will be able to provide you with articles, blog posts and website content. Secondly, you might want to consider taking on the services of an SEO specialist.
You need both of the above in order to be able to compete with the thousands of other fitness websites that will be online and competing with you for business. Here we are going to take a look at five great tips to obtain higher Google rankings alongside the help of professionals.
1. Rely on your own strength – use long-tail keywords for Google ranking
The first of our tips to boost Google ranking is to rely on your own strengths. If you are in the fitness industry, you are in a very competitive industry and will have to go up against some of the biggest and most well-known names.
These include brands such as Nike and let’s face it you are going to have a real struggle on your hands to beat Nike for the keyword “running shoes”.
Gyms are another area where there is a lot of competition, along with those offering online workouts. However, it is not all doom and gloom, as there is some good news but you do have to rely on your own strength if you want to claim your share and get higher in Google rankings.
In sectors with high competition, you should take on the help of SEO experts and use long-tail keywords. These keywords are made up of two, three of more words and can help you to put your head above the crowd.
Instead of trying to rank for “personal trainer” or “online trainer”, target long-tail keywords such as “body positive trainer”, “online trainer in your country” where your country is where you offer services. A good SEO expert team will be able to help you find which keywords are the best to target.
Similarly, you should narrow down what you offer. For instance, you might offer a specific type of yoga or you could state “weight lifting for beginners” or “weight training for women”.
2. Local SEO can help Google ranking
Professional companies will be able to help with local SEO. This is extremely important if you have a brick and mortar business.
Local SEO can help you to get your business known locally, which will draw in more customers. This type of search engine optimisation works alongside typical SEO but it sets itself apart as it ensures that people searching for local fitness businesses will be able to find you.
Local SEO typically ensures that people can find the location of your business, your telephone number, hours that you open and times you are open. All of these will be included alongside a map showing your actual location.
Social media platforms can help you to go a long way and draw people to your business.
Platforms such as Facebook, Twitter and LinkedIn are some of the best to target for your business. Alternatively, you might want to check out online communities related to your specific offerings, for instance, bodybuilding, yoga etc.
You can link to social media accounts directly from your website or blog. Whenever you update your blog, it puts a link on your social media account.
Again, you can do this on your own back, but it does take a great deal of time and patience. Alternatively, an SEO specialist company will be able to do this on your behalf.
4. Post high quality engaging content regularly
This is where a good content creation agency comes into its own, such as us. We can write high quality content tailored to your specific website, including keywords.
Taking on a good copywriter along with an SEO expert are great ways to boost your Google ranking and get your business noticed, regardless of the fact you have to compete with some high ranking brands.
Good engaging content is essential but it has to be related to your specific business, so it needs to be relevant. It also has to be easy for readers to digest, be informative and also have keywords in it, which will help Google to find your site and rank it.
Pictures, photos, graphs, videos and other imagery should be used within the content and the content needs to be broken up in smaller paragraphs, with sub-headings.
5. Consider the tortoise and the hare tale
Do you remember the tale about the tortoise and the hare? The hare ran as fast as possible for as far as he could go before he tired. The tortoise on the other hand took things slow and steady.
When the hare tired, he stopped to rest and fell asleep, while the tortoise ambled on slowly taking his time and passed the hare. The tortoise went slowly but kept his strength and was able to able to continue on without tiring. Eventually, the tortoise won the race, despite not being the fastest.
In other words, it takes time and you have to stick with it, to get your website ranked on Google and get higher Google ranking. It isn’t going to happen overnight, not in days, or weeks. It can take a great deal of time and ongoing effort to see your site rise in a competitive field.
A good content writer and SEO specialist will be by your side growing your rankings and customer base as they go.