If you rely on the internet for online marketing, you must get your website first on Google search. However, if you have high competition in the market this might be easier said than done.
There is probably bigger fish out there who dominate the rankings of Google using popular keywords. To get ahead of them in the rankings seems impossible. However, don’t give up, there is hope and we have seen websites come from nowhere to take on the top dogs and get ahead.
The key to getting on the first page of Google is to work hard and come up with a strategy allowing you to get good rankings quickly. SEO specialists are one of the best ways to get ahead in rankings and we have first-hand experience in regards to this.
We are going to share information with you on how you can get high in Google rankings. So, check out the following tips.
Overview of how search engines work
More than half of the people who buy something do so only after researching online. Along with this, half of all purchases around the globe are completed online. This is good news for you if you run an online business. That is if you are on the first page of Google and high up the search results.
This is one of the main reasons why you need to get your website first on Google search and remain there. While there are other search engines, the most relied upon is Google.
We are only going over the basics of how a search engine works here, not into detail. However, it is enough to give you an idea of what you need to do to get a good ranking.
Keywords are one of the main factors
Getting into the Google rankings relies on the search site realising what your website is all about and matching searches to it.
One of the main factors to search engine optimisation, SEO, is keywords.
If you want to get to the top of Google search, you need to identify your main keywords along with LSI keywords. These are words that are relevant to your main keywords.
Once you have identified them you then have to work on the content that includes these keywords. Simple right, well actually no it isn’t. You have to include the keywords in content but you have to do it naturally without stuffing and you need to make sure the content is readable by those visiting.
Long-tailed keywords are keywords with more than one term, while short-tailed are, as you might have guessed, a single word.
The shorter and more popular keywords are the most difficult to rank for because there is more competition out there. So, with this in mind try going for long-tailed keywords or keyword variations.
Get your website first on Google search?
The question on your lips will now be how do I get my website at the top of Google search?
There is no magic wand; quite simply you have to put a lot of hard work and time into it. Even then, it is not going to happen overnight.
If you have a brick and mortar store, you might want to target using keywords. For instance, if you run a local hair salon in Sheffield in Yorkshire, you might have a “hairdresser in Yorkshire, a hairdresser in Sheffield, Yorkshire” and so on. You might even narrow it down further to your actual town in Sheffield.
This tip is a great way to get your website first on Google search and when people from around your region search online for a hairdresser in Sheffield, there is a good chance your site will show up.
Google crawls your website
Google matches your keywords to what those search for by using small programs called crawlers.
They read your pages and posts line by line to determine what the information on those pages is about and pick up on those keywords, as they will be repeated throughout the content.
To get Google to crawl and index your website you have to go to Google Search Console and add your site. You do this by inserting a snippet of code into your website. You can also upload your sitemap to the console and Google will crawl the pages and posts listed on the sitemap.
Providing your site has good quality, relevant content that has been SEO optimised there is a good chance your website will be indexed. However, this is not the same as your site showing up on the first page of Google. Your site can be indexed but it may be well down the list of search results on page 100+.
Do you get good results from the first page?
So, is it worth all this trouble to ensure your website gets on the first page of the Google search engine?
Yes, it is. This is because when people search for something they don’t want to go past the first page on Google. In fact, many people will not go past the first five or so search results on the first page. This is a very narrow margin.
There are many benefits to being among the top five rankings on Google and these include:
- More traffic – around 75% of those searching will choose from the top 10;
- You get organic visitors, which are valuable;
- The ROI of organic visitors is higher than other marketing forms;
- Your visibility is improved on page one;
- Create awareness for your brand.
We are not going to lie. It is difficult to get your website first on Google Search. This is why we would highly recommend going down the route of hiring an SEO specialist.
Such a specialist has the experience and know-how and could mean the difference between getting just a couple of hundred visitors each week and getting many thousands of visitors.
How to get on Google first page for free?
Hiring an SEO specialist doesn’t come cheap, we admit that but there are affordable plans available and it may work out cheaper than paying for ads.
One question on your mind might be how to get on Google first page for free.
It is possible; however, as mentioned before, it will take a lot of time and SEO is something that you have to keep doing.
If you want to go it alone here are some tips to help you to get your website first on Google search.
- Make sure any content you write is relevant, unique and long-form. Long-form content, around 1500+ words often do better than shorter content
- Define your top keywords and remember to use variations and LSI keywords in the content
- Use keywords in your title, sub-headings, throughout the content, in Meta descriptions and in the alt tag of images
- Use internal links to link words in your content to previous content
- Bold some of your main keywords and variations in the content
- Make a Google Search Console and analytics account
- Sign up for Google My Business if you have a brick and mortar store
- Update your blog regularly
- Make sure your website is mobile-friendly
- Research your competitors
- Try to get high-quality backlinks to your content
Getting your website first on Google search does require a great deal of hard work on your part but it is well worth it. Hopefully, the tips above will get you off to a good start to improving your Google ranking.
If you decide not to go it alone and want to boost your chances of getting on the first page of Google, even more, consider hiring content writing and SEO specialists.