Let’s face it; Google is the top search engine out there. If you can’t get your site on the first page there’s no point in ranking anywhere. Well, we are going to give you some secrets so you can get high search engine rankings and draw in traffic to your site.
You might think you cannot compete with the big businesses out there. What chance does your small business have against them? Well, actually, it stands as much chance as any. This is because SEO works for anyone. Yes, when using search engine optimisation for your website you stand as much a chance of ranking high in search engines as the big guns out there.
The Big Secret to High Search Engine Rankings
The big secret to high search engine rankings is, giving Google what it wants. Yes, it is as simple as that and we are going to show you how to please the search engine.
If you can get on the first page of the Google search engine the world is your oyster. To do this search engine optimisation is essential. One of the key factors of search engine optimisation is optimised content. However, not just any content, high-quality content is essential as is including your keywords in that content.
However, you cannot just bang content together with keywords. Any content you put on your site has to be high quality, have no mistakes in it, be relevant to what you are offering and it needs to keep the attention of readers. Easy right? No, it isn’t. Content has to be crafted to meet the needs of readers but it also has to grab the attention of Google. More importantly, it has to tell Google what that content is about. Google picks this up from the keywords along with related keywords.
Craft the best possible content for high search engine rankings
Google wants you to please readers; therefore, if you give readers what they want, your site will be seen in good light.
To do this you need to craft the best possible content you can. You need to provide the reader with the information they came to your site looking for. While you need to answer the questions of visitors, the best websites that get high search engine rankings go beyond this. They provide answers but they go in-depth and engage readers, drawing them deeper in.
Any business, no matter how big or small can get high search engine rankings through SEO optimisation and high-quality content.
Steps to crafting high-quality content
Here are some of the secrets that websites ranking high in Google rely on.
- Write an interesting and persuasive headline or title
- Draw the reader in by telling them why they should continue reading in the first paragraph
- Write in a friendly and conversational style
- Add in relevant links to other content both internal and external
- Break up content with descriptive sub-headings
- Ensure your content is easy to read
- Make sure you include keywords and related words
- Add in pictures or infographics if it helps explain the content
- Don’t use slang words
- Make sure the content is interesting all the way through.
So, there you have it. The big secret to getting high search rankings in Google is to give the search engine giant what it wants.
This is excellent content, written in high-quality content that provides searchers with the answers they are looking for. If you ensure your content provides this, you will get ranked and visitors will come flocking. Of course, we are not talking about a one-off article; we are talking about providing your website with consistent high-quality content that has been SEO optimised.