Whether you only run a small online business or you have an online store and a brick and mortar business, you need to grow your online presence. If you want to attract customers you have to get your store known. Therefore, you have to get high in search engine rankings. We are going to show you how to grow your online visibility easily, so check it out.
More and more people are turning to use the internet when thinking of making purchases. 97% of consumers use the internet to research local businesses or products. With so many people doing this you need to ensure your business shows up in the searches.
How important is it to define your online visibility?
So, how important is it to define your online visibility?
It is very important as by doing so you let as many people know as possible that your business exists online. You might have outstanding products on your website. However, if people don’t know about your site, you are not going to be able to take advantage of the many millions of people who go online every day. These people are not just going to turn up by magic.
Defining your online visibility helps in the following areas:
- Discovery – if your presence online is strong people who don’t yet know about your business will find you
- Your business is legit – generally, customers will research a company before making a purchase and they do it using multiple sources. If you have good online visibility across many platforms you will be seen as legit
- You are available 24/7 – online visibility helps you to be available 24/7. Your brick and mortar store may be closed but if you sell online people from around the world can purchase at any time
- Earn the trust of Google – Google takes many factors into account when ranking a website and looks all over the internet to find how visible your brand is online.
How to grow your online visibility
Whether people learn about your business through Facebook, an advertisement or anything else, they will go to your website to check you out. 56% of people will not consider purchasing from a business if there isn’t a website.
As a website plays such an important part in online visibility, here are some tips to ensure you make the most of your site to develop your online presence.
Make sure your website is attractive
Consumers are very choosy so it is important to make sure that your website is up to scratch. Around 75% of people judge the credibility of a business by its website and how it looks.
With this in mind, it is well worth spending time and effort on the design and layout of your website. Consider the following:
- Choose a layout that is appropriate for your business;
- Make sure the homepage fills the screen;
- Do not have lots of ads on the home page;
- Make sure everything is laid out well;
- Ensure the fonts are easy to read;
- Provide menus or CTAs;
- Keep the website clean and tidy.
Undertake SEO on your website to grow your online visbility
Undertaking SEO on your website is essential to growing your online visibility. You will want to get your site into the top Google rankings and search engine optimisation helps you to do this.
SEO is the best way to get your website listed on the first page of search engine rankings.
Optimising your website does take time and it is something that you do have to keep doing. It is not going to boost your online visibility immediately, but it will do it in time.
So, how do you grow your online visibility through SEO?
Create high-quality content for your website
You can increase your online visibility by creating high-quality content for your website. Content should be relevant to what you offer and it should provide the information and answers that people want.
Make sure you break up the content with headings and sub-headings and use bullet points to make something stand out.
You might want to check out this Content Marketing Toolkit to improve your content and so improve your online visibility.
Choose keywords wisely
Google ranks your site and shows it to those searching by picking up on keywords within your content. Therefore, you need to include your main keywords in content and related keywords. However, choose them wisely.
If you are in a competitive sector go for long-tailed keywords rather than single words. You will stand a better chance of ranking on the first page of search engines for long-tailed keywords than you will single words that more established businesses will rank for.
Grow your online visibility by building backlinks
The more high quality backlinks you can get, the better your website will rank in the Google search engines.
These should be backlinks from websites that are related to what you offer. The more backlinks you have the more Google sees you as being an authority on the subject. This helps with obtaining higher rankings on the search engines.
Use Google My Business to boost local SEO
To grow your online visibility locally you should make a Google My Business account. This is a free service and it allows you to get your business address, phone number, website address and email address online easily.
When people search for something in their local area, there is a good chance of your business showing up if it offers what the searcher is looking for.
Make sure your site is mobile friendly and fast
With more and more people using mobile devices to make purchases and Google putting mobiles first you must make sure your website is mobile-friendly.
Check how it looks through your dashboard if you use WordPress, it shows you desktop and mobile versions of your website.
You also need to make sure your website is fast. Visitors will not want to wait around for your website to load up.
You can download plugins on WordPress to help speed up your site and you can undertake a full website scan to uncover any issues with your site that might slow it down.
We hope you have a better idea of how to grow your online visibility with these hints and tips and you can put them into practice.
It is essential to get high Google rankings if you want to boost your online presence and get people to find your website. Professional SEO services can go a long way towards getting your site ranked higher and remain at the top of the search engine rankings. Contact us on the link below to find out how to get your website fully optimised and out there.