You might have a business website and it is doing fairly well at attracting visitors. However, do you have a blog and does a blog help SEO? The answer is yes it does. A blog works in two ways, first you provide visitors with relevant information and secondly it is a way of showing Google what you offer and helps to boost rankings.
A blog is in fact a very efficient way of boosting SEO. If you have a competitive niche site blogging helps SEO and can bring in over 300% more organic traffic in a short period. So, does blogging help SEO, let’s find out.
Boost Google organic traffic by over 100% in Months
A good SEO content copywriter can help you to boost your organic traffic on Google by more than 100% in only a few months. This applies even if you are in a niche with high competition.
So, take our word for it, blogging is good for SEO and you should have one on your business website.
How does a blog help SEO?
Now let’s take a look at how a blog helps SEO.
To begin with, blogging allows you to target specific keywords, long-tail keywords and phrases.
Blog posts allow you to target keywords that you cannot target on your landing page. If you have employed a good copywriter, your landing pages will have already been optimised for your main keywords. However, you cannot overstuff your landing pages. This is where additional website content via a blog comes into its own.
You cannot stay on top of Google search rankings using only landing pages as the chances are there are many hundreds of sites in competition with you, many of which will be older than your site. These sites will have targeted the same keywords as you are doing.
By setting up a blog, or having someone doing it for you, you can reach out and target other keywords.
A blog is a great way for natural link building
If you want your site to do well and get high in Google rankings, it has to have good quality backlinks. One way a blog can help is to increase authority of your domain. Bear in mind that not many bloggers out there will want to link to a service page on your site but they will on your blog posts.
Backlinks might not effect Google rankings directly but they do go towards making for a stronger domain which is going to benefit your website.
A blog shows you are in the know
By putting well written, high quality and unique content on your blog, you are showing Google you are an expert in that topic.
Blog posts also help readers. They can provide information along with answering questions.
What blogging entails
So, does a blog help SEO – yes, it does, but what does it entail?
Install a WordPress blog
Well, one of the easiest ways to start a blog is to install WordPress on your main website. Many webhosting companies offer one click install for a blog. Just remember to install the blog in a different directory to your main website. For instance if you have your website at www.joeblogs.co.uk, choose www.joeblogs.co.uk/blog to install WordPress. You can then put a link in the menu to take people to your blog.
Once you have a WordPress blog installed, you should then install any plugins you want. We highly recommend installing Jetpack and Yoast SEO to get started.
Yoast will help with SEO and if you employ a copywriter such as Copywriting 4 U, we can write your blog posts and enter the relevant seo information in the plugin for you.
Use long-tail keywords for easier ranking
Next you, or your copywriter, should undertake keyword research, including long-tail keywords. Long-tail keywords are made up of three or four words and elaborate on your main keywords. Long-tail keywords are often easier to rank for while you can use shorter keywords in long-form content.
Tips for writing posts on blogs to rank on Google
Here we will show you some tips on writing posts for your blog to rank higher on Google.
1. Make your headings count
The headings in your content will help Google to crawl your site and understand what the post is about and what you are offering.
Google can get an overview of what the blog post is about and it gets this from the H1 heading of your post. By using H2, H3 and H4 in your content to break the subtopics down, Google then understands your website better.
The sub-headings within the content reflect the content set out in the blog post. Through using the correct keywords ensures you get good rankings.
2. Featured snippets help for content optimisation
Google uses featured snippets to provide direct answers to what people search for online. For instance, someone might type in “How do I write a blog post”. Well, Google will use a featured snippet to provide the answer.
However, to get a featured snippet you have to provide a superb answer and answer the question well.
3. Don’t just write for search engines
While you want to get high rankings on Google, the search engine is not the only thing that you should consider. You should also write, or have your copywriter, write content for the readers.
Only high quality blog posts should be published on your blog. By this, we mean providing answers to questions, use short paragraphs and sentences, have sections of content that are easy to read and scan through, provide visual aids and subheadings.
Make sure content is relevant to your website and provide content that resonates with your audience.
4. Make the most of Meta descriptions
You need to make the most of Meta descriptions and once again, Yoast Seo can greatly help.
Meta descriptions are a great way of providing your posts with exposure. Google will crawl the descriptions and they go towards determining your rankings. A Meta description is made up of one to three sentences that reflect what the post is all about and you should include the most important keywords in it.
5. Use keywords wisely
While keywords are essential for using in blog posts, you have to use them wisely. Do not stuff them into the blog post just for the sake of it. A good copywriter will know this and this is one of the biggest reasons to hire a professional content writer.
As a general rule a copywriter will insert your main keyword in the title of the blog post, the first line of the content, a couple of times within the content and in the last paragraph. Of course, this would depend on how many words are written. Long-form content can have more keywords. Roughly, aim for around 1% keyword density or less.
So, we have now answered the question of does a blog help SEO and we have shown you why and how it helps.
We have also given you some tips for writing great content but if you don’t want to write content yourself hand it over to us by clicking the button below.